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Advertising vs. Marketing (Part 2) Know your Clients to Know the Difference July 1, 2008

Posted by mattdollinger in Cool Technology, Customer Sevice, Industry Misconceptions.
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This is a follow up to my original post “You’re NOT Marketing… How to STOP Advertising and Start Marketing!”. This Utterz talks more about HOW to incorporate the knowledge of your target audience into your efforts to create true MARKETING campaigns instead of Advertising.

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