The YOU Factor – Technology, Marketing and Branding 2.0

Fear and the Art of Real Estate Success June 20, 2008

The Only Thing We Have To Fear… Is Fear Itself

On March 4, 1933 Franklin D. Roosevelt faced a country in fear, in depression and receited one of the most eloquent speeches in Presidential history. Entering the Presidency in the middle of the Great Depression, Roosevelt inherited 13,000,000 unemployed and almost every bank in our Nation closed. In his first “hundred days,” he proposed, and Congress enacted, a sweeping program to bring recovery to business and agriculture, relief to the unemployed and to those in danger of losing farms and homes… sound familiar?

Fear was not an option for FDR. Having battled to use his legs after being stricken with poliomyelitis, the challenge of facing a Nation at its knees was simply another battle.

Today we face issues ourselves. Homes, Jobs, and a fluctuating economy strike at the heart of each of us, and for those of us in the Real Estate profession it is our turn to overcome this fear. Fear is not simply an emotion, it is a debilitator, it is a paralyzation, it is a disease that can only be overcome by action.

And so I urge those of you with the strength to stand up against this fear to combat with the tools you have amongst you. Educate your clients. Arm youself with knowledge. Embrace new technology. You are the solution… not the disease, and rather than pointing fingers and throwing blame assist in rectifying the problem. Action will combat your fear. Knowledge will rise you above. Education will move you forward.

The Utterz below was recorded after talking with a friend, facing unemployment, and struggling to rise above the Fear.

Matt Dollinger
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